Automation rate
91 %
of all incoming messages are automated
Case study
Michiel de Vor
5 minute(s) read
June 23, 2025
Utrecht City Concepts operates four hotels and two aparthotels in the center of the Netherlands. Known for stylish design and a personal approach, they welcome both short-stay and long-stay guests from around the world. Their team is focused on hospitality that feels warm, effortless, and local — but rising guest volumes made that harder to maintain.
Guest messages were coming in through email, WhatsApp, and booking platforms, with no single place to manage them. That meant slower replies, missed messages, and a growing number of calls to the front desk. On top of that, many guests spoke different languages, which made things harder to handle quickly. Upselling extras like breakfast or late check-out often came too late or not at all.
Staff were constantly switching between systems. The team lost time answering repeat questions and couldn’t always respond fast enough. This led to extra pressure at busy times, especially during check-in. Opportunities to offer extras were missed. Guests felt the delays and so did the team.
Runnr.ai brought all guest communication into one clear, easy-to-manage inbox. The team could now respond faster, in one place, and in the guest’s own language. Messages from WhatsApp, email, and booking channels all flowed into the same system. Automatic translations removed any language barriers.
Runnr.ai also helped offer relevant extras at the right moment. Guests now get personal messages about breakfast or late check-out, which boosted revenue without adding to the team’s workload.
UCC ❤️ Runnr.ai
Automation rate
91 %
of all incoming messages are automated
of all guests make use of Runnr.ai
65 %
Additonal upsells per room / month
€ 35
Automation rate
91 %
of all incoming messages are automated
of all guests make use of Runnr.ai
65 %
Additonal upsells per room / month
€ 35
Since switching to Runnr.ai, Utrecht City Concepts has seen real results:
fewer calls to the front desk
hours saved each week on repeat questions
higher guest satisfaction thanks to faster and more personal replies
more revenue from upsells like breakfast and parking
Check-ins go more smoothly. Guests feel seen and supported. And the front office team has more time and more calm during busy shifts.
"Runnr.ai strikes the perfect balance between digital convenience and personal service. It was easy to implement, delivered results quickly, and both our guests and team love it."
– Lisette Linders, Group General Manager
Utrecht City Concepts now runs guest communication with more clarity, more confidence, and less stress. They’re ready for the future with a tool that supports both their guests and their team. O ne message at a time.
Still have questions or want to know more about this case study? Get in touch!
Michiel de Vor
More case studies
Fewer calls, happier guests, and more upsells Who they are Utrecht City Concepts operates four...
Fewer calls, calmer teams, happier guests About Pillows Hotels: Pillows Hotels is a boutique hotel...
AG Hotels: Turning guest silence into sales with smarter communication About the AG Hotels AG...
Step 1
Booking
Engage guests from the moment they book with practical information and personalized offers
Step 2
Arrival
Ensure a smooth welcome and promote your facilities
Step 3
Check-in
Ensure a smooth check-in process, send digital keys and promote upsells
Step 4
Stay
Ask for in-stay feedback and offer additional services
Step 5
Check-out
Make goodbyes effortless while leaving a lasting impression
Step 1
Booking
Engage guests from the moment they book with practical information and personalized offers
Resources
Success stories
Copyright © 2025 Runnr.ai B.V. All rights reserved.
Realization by: Dtch. Digitals