Case study

One inbox, no chaos: how Utrecht City Concepts transformed their guest communication

Michiel de Vor

5 minute(s) read

June 23, 2025

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >One inbox, no chaos: how Utrecht City Concepts transformed their guest communication</span>

Fewer calls, happier guests, and more upsells

Who they are

Utrecht City Concepts operates four hotels and two aparthotels in the center of the Netherlands. Known for stylish design and a personal approach, they welcome both short-stay and long-stay guests from around the world. Their team is focused on hospitality that feels warm, effortless, and local — but rising guest volumes made that harder to maintain.

A quick snapshot of the hotel group and what they were up against

Guest messages were coming in through email, WhatsApp, and booking platforms, with no single place to manage them. That meant slower replies, missed messages, and a growing number of calls to the front desk. On top of that, many guests spoke different languages, which made things harder to handle quickly. Upselling extras like breakfast or late check-out often came too late or not at all.

Where they felt the friction

Staff were constantly switching between systems. The team lost time answering repeat questions and couldn’t always respond fast enough. This led to extra pressure at busy times, especially during check-in. Opportunities to offer extras were missed. Guests felt the delays and so did the team.

How Runnr.ai made a difference

Runnr.ai brought all guest communication into one clear, easy-to-manage inbox. The team could now respond faster, in one place, and in the guest’s own language. Messages from WhatsApp, email, and booking channels all flowed into the same system. Automatic translations removed any language barriers.

Runnr.ai also helped offer relevant extras at the right moment. Guests now get personal messages about breakfast or late check-out, which boosted revenue without adding to the team’s workload.

Results that are impacting guests & hotel teams

UCC ❤️ Runnr.ai

Automation rate

91 %

of all incoming messages are automated

of all guests make use of Runnr.ai

65 %

Additonal upsells per room / month

35

Automation rate

91 %

of all incoming messages are automated

of all guests make use of Runnr.ai

65 %

Additonal upsells per room / month

35

Book a demo

What they’re seeing now

Since switching to Runnr.ai, Utrecht City Concepts has seen real results:

  • fewer calls to the front desk

  • hours saved each week on repeat questions

  • higher guest satisfaction thanks to faster and more personal replies

  • more revenue from upsells like breakfast and parking

Check-ins go more smoothly. Guests feel seen and supported. And the front office team has more time and more calm during busy shifts.

"Runnr.ai strikes the perfect balance between digital convenience and personal service. It was easy to implement, delivered results quickly, and both our guests and team love it."

– Lisette Linders, Group General Manager

What’s next

Utrecht City Concepts now runs guest communication with more clarity, more confidence, and less stress. They’re ready for the future with a tool that supports both their guests and their team. O ne message at a time.

Still have questions or want to know more about this case study? Get in touch!

Michiel de Vor

Contact!

Discover our hotel and holiday parks guest journey using Runnr.ai

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Step 1

Booking

Engage guests from the moment they book with practical information and personalized offers

newsletter-img

Step 2

Arrival

Ensure a smooth welcome and promote your facilities

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Step 3

Check-in

Ensure a smooth check-in process, send digital keys and promote upsells

slide-2

Step 4

Stay

Ask for in-stay feedback and offer additional services

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Step 5

Check-out

Make goodbyes effortless while leaving a lasting impression

5452b5324b48da42ddd8ae9632e3fe65

Step 1

Booking

Engage guests from the moment they book with practical information and personalized offers

newsletter-img

Step 2

Arrival

Ensure a smooth welcome and promote your facilities

9c81b6e24a429b57969958ffbe37c458

Step 3

Check-in

Ensure a smooth check-in process, send digital keys and promote upsells

slide-2

Step 4

Stay

Ask for in-stay feedback and offer additional services

0cb4ddef58621279f5325efecf1bd211-2

Step 5

Check-out

Make goodbyes effortless while leaving a lasting impression