How Vakantiepark Mölke uses Runnr.ai to bring calm and connection back to guest communication
About Vakantiepark Mölke
Vakantiepark Mölke is a place where guests truly slow down. Located along the Regge River in Twente, surrounded by nature, everything at Mölke revolves around Slow Living: taking time, enjoying small moments, and spending time together with family or friends.
The park offers glamping accommodations, cozy wellness cottages, baby and family bungalows, camping pitches, and a warm restaurant where guests can experience life at a slower pace.
What makes Mölke unique is its mix of Twentse hospitality and modern, creative guest experience. Every detail, from the way the park communicates to the design of the spaces, reflects that same calm and welcoming atmosphere.
Website: https://www.molke.nl/
Property management system: Booking Experts
Before Runnr.ai
During busy weekends and holidays, the park’s WhatsApp inbox was overflowing.
Owner Rutger van de Maat shares, “We received so many questions about the same topics. Guests asked about check-in times, pet-friendly houses, or what to do if they arrived late. Our staff spent a lot of time repeating the same answers instead of really connecting with guests.”
The main challenge was the volume of messages and the lack of structure. “We wanted to stay personal and warm, but the workload made it difficult. Responses sometimes took longer than we liked, and that did not fit with our hospitality standard.”
Trying Runnr.ai for the first time
When Rutger heard about AI helping with guest communication, he was curious but cautious. “We wanted to make sure it would still feel personal, not like a robot.”
The team decided to try Runnr.ai because it could help them focus on what matters most: real hospitality. “If AI could handle the repetitive questions, our team could focus on giving guests more attention and a better experience.”
The start went smoothly. “The AI quickly learned our tone of voice, the Mölke feeling,” says Rutger. “It responded faster than expected, and within a few days, we already saw the difference.”
What changed
Since using Runnr.ai, the biggest change has been peace of mind.
The team no longer feels rushed by constant messages. They have more time to think ahead, be creative, and create memorable guest experiences.
“Guests now get fast, friendly, and complete answers, even outside office hours,” Rutger explains. “They feel heard and helped without realizing AI is involved.”
One evening, a guest asked about a late check-in. Within seconds, they received a full, friendly answer with directions and key information. The next morning, the guest wrote, “What a great service, thank you!” No one from the team had to work late that night.
Thanks to the additional inbox integrations with Booking.com and Airbnb, the team now works from one unified inbox. All messages from different platforms come together in one place, which makes communication faster and easier.
Results and impact
Runnr.ai has brought calm, clarity, and consistency to Mölke’s guest communication. The results speak for themselves:
📱 93% of guests can be reached via WhatsApp
💬 Over 8,000 questions from 800 guests have been answered automatically
⚙️ 89% of all messages are automated
💡 All channels are connected through the Booking.com and Airbnb inbox integration
The park now saves dozens of hours each week, responds faster than ever, and creates more room for upsells such as boat rentals, fondue dinners, and wine packages.
Rutger says it best:
“Runnr.ai is our digital colleague that brings calm, speed, and consistent hospitality. It fits perfectly with our Slow Living philosophy and makes both our team and guests happier.”
Looking ahead
Rutger believes AI will only become more valuable in the hospitality world.
“AI will not replace people but will support them. It takes over the repetitive work and gives our team time for what really matters: making guests feel at home. It is becoming a true extension of our team. At some point, I think it will know more about our park than I do as the owner,” he laughs.
His advice to other parks:
“Just start. Begin small, let the AI learn, and you will be surprised how natural and guest-friendly it feels. It gives your team breathing space and your guests a better experience.”
