Case studies

How Siroco Gemelos 22 Uses AI to Automate 90% of Guest Communications

Written by Claire Glisson | March 27 2026

Success Story: Siroco Gemelos 22

A sun-soaked holiday apartment complex on Spain's Costa del Sol, Siroco Gemelos 22 set out to deliver a seamless guest experience — without letting communication overhead overwhelm its small front desk team. After just one year working with Runnr.ai, Siroco Gemelos 22 is reporting impressive results:

Total messages handled  22,513
Average automation rate 90.7%
Average guest engagement rate 76.7%
Annual  return on investment €18,876 or 272% of their annual costs
Total front desk time saved 1,010 hours

 

The Challenge: Communication at Scale

Managing guest communication across a 124-room holiday apartment complex is no small task. Before adopting Runnr.ai, Siroco Gemelos 22 faced a familiar challenge in the short-stay hospitality sector: a growing volume of guest messages across multiple platforms — WhatsApp, Booking.com, Airbnb — with a small team expected to respond promptly, accurately, and around the clock.

Guest expectations have shifted. Travelers today expect instant responses to questions about check-in times, pool access, local recommendations, and maintenance requests. Each unanswered message is a missed opportunity to build trust — and potentially a negative review. For Siroco, scaling up manually was not a sustainable answer.

 

The Solution: Runnr.ai's AI-Powered Guest Communication

Siroco Gemelos 22 integrated Runnr.ai's AI platform to handle inbound and outbound guest messaging across all channels. Starting in March 2025, the platform began managing conversations in real time, autonomously answering the majority of guest requests without any staff intervention.

The onboarding was gradual by design. In the first month, the system processed 43 messages — a pilot phase that allowed the team to calibrate the AI to Siroco's specific needs, tone of voice, and property details. By April 2025, volume had jumped to over 1,000 messages per month, and the platform was running at over 91% automation.

 

The Solution: Runnr.ai's AI-Powered Guest Communication

From March 2025 through March 2026, Runnr.ai handled 22,513 guest messages for Siroco Gemelos 22 — automating an average of 90.7% of all conversations across the year.

The platform's automation rate has remained remarkably consistent even as message volume scaled dramatically. At peak season in July 2025, Runnr.ai processed 4,220 messages in a single month at an 87.3% automation rate. In November 2025, a quieter month with 617 messages, automation climbed to 94%. In February 2026, automation sat at 90.4% — demonstrating Runnr.ai’s reliability year-round

 

"We're automating close to 90% of all guest requests. That number genuinely surprised us. We knew AI could help, but seeing it hold steady month after month gave us real confidence in the platform."

- Priscilla Van der Linden, Siroco Gemelos 22

 

Guest Engagement: Turning Conversations into Connections

 
Beyond automation, Runnr.ai has measurably improved how guests engage with Siroco. The proportion of guests who actively interact with the AI (guest engagement rate) averaged 76.7% across the year. This figure has risen steadily over the past year. We observed a 67% engagement rate in May 2025, rising to a sustained 80-85% engagement rate in the last 6 months.
 
Importantly, these figures reflect genuine 2-way conversation, not just volume.This matters because engaged guests are informed guests. They arrive knowing their check-in process. They know where to find amenities. They've already asked their questions — and received real answers. The result is fewer issues at the front desk and a smoother experience throughout the stay.
 

Return on Investment: Consistent, Month-Over-Month

 
Siroco Gemelos 22 has recorded a positive return on their investment in Runnr.ai. Now, one full year into their contract, their subscription has  paid for itself almost three times over (272%)   via upsells, upgrades and time saved by adding an AI concierge to their team. The cumulative ROI totals €18,876, or 272 % of their annual costs for using the platform. The platform's value scales with Siroco's busiest periods. In July 2025, peak summer season, Runnr.ai delivered €1,850 in ROI just in upsells alone — equivalent to €14.92 per room that month. Even in slower winter months, the platform continued to consistently deliver upsell revenues ranging from €50 - €200, demonstrating that the investment pays off regardless of occupancy levels.

"The ROI has been positive every month since we launched. That consistency matters to us as a business — it's not just a peak-season win. Runnr.ai is working for us year-round."

– Priscilla Van der Linden, Siroco Gemelos 22

 

Front Desk Time Savings: Over 1,000 Hours Reclaimed

Perhaps the most tangible measure of Runnr.ai's impact is the time it has returned to Siroco's team. Over the last 12 months Runnr.ai saved a total of 1,010 hours of front desk time — the equivalent of more than 25 full working weeks.

At peak, in July 2025, the team recovered 187 hours in a single month. Even in December 2025, a quiet month, Runnr.ai saved 23 hours of manual messaging work. These are hours that the Siroco team can now invest in higher-value guest interactions like a warm welcome at check-in, a personalised local recommendation, or a swift resolution to a real problem .

"The time savings have changed how our team works. Instead of being tied to a screen responding to the same questions again and again, they can be present with guests. That's where the real hospitality happens."

– Priscilla Van der Linden, Siroco Gemelos 22

 

Planning for Busy Season 2026

Siroco Gemelos 22 began its Runnr.ai journey with a clear goal: communicate better with guests, without growing headcount. Twelve months of data confirm the strategy is working. With automation rates consistently above 86%, an engaged guest base, a positive ROI every month, and over a thousand hours returned to the team, Runnr.ai has become an integral part of how Siroco operates.

As Siroco looks to the upcoming busy season, the foundation is in place to scale further — handling more guests, more messages, and more channels, with the same consistency that has defined the first year.

Ready to upgrade your guest communication ahead of busy season? Click here to book and demo and chat with our team!