AG Hotels is a growing hotel group in the UK, operating 14 properties like Casa Mere and Bluewaters. Focused on affordable comfort and local charm, their portfolio blends consistency with character - with that came operational challenges. Without a guest messaging platform in place, staff at key locations were juggling in-person service and ad-hoc guest communication, often missing out on valuable upsell moments.
For Casa Mere and Bluewaters, guest communication was stuck in the past. Without a digital solution, all engagement relied on manual interactions which often came too late or not at all.
Guests had limited touchpoints with the hotel outside the front desk, meaning services like breakfast or late checkout weren’t always promoted. The team knew they were leaving both service quality and revenue on the table.
Runnr.ai offered a simple but powerful fix: automated, personal messaging through WhatsApp.
By proactively reaching out during the guest stay, the hotels could surface key offers like breakfast upsells at just the right time. No more missed conversations. No more waiting at reception. Just structured, timely engagement that worked in the background.
Communication became consistent and clear helping guests feel more supported, while freeing up staff to focus on in-person hospitality.
Runnr.ai has been implemented for a few months now and the first results look very promising:
An increase in breakfast sales and ancillary revenue
Higher response rates to upsell offers
Less time spent chasing guests manually
Guest messaging is now streamlined and proactive, taking pressure off the team without compromising the personal feel.
AG Hotels didn’t need more tools, they needed more time. With Runnr.ai, they found a quiet, powerful way to put guest experience first and unlock extra revenue along the way.
Because sometimes, the best service is the one that happens before a guest even asks.