What is the 360Dialog fee?
You pay 360Dialog a fee for the messages that are being sent through Whatsapp.
This is done through our invoices. So in essence: you pay us, we pay 360Dialog, and they pay META.
The fees can be both fixed and flexible:
- Fixed fee: this is for the use of your own phone number. Customers with a Plus package will not have a separate fixed fee as it's part of the package.
- Flexible fee: this is the fee for the messages sent from the Guest Journey Builder. Here is a difference between "Marketing" and "Utility" messages.
- Marketing messages are ±€0.13 per message
- Utility messages are ±€0.04 per message
- The current fees differentiate per country of recipient, for a full overview check this page.
- Replies to questions of guests are not counted as initiated messages and are free of charge.