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What is the 360Dialog fee?

You pay 360Dialog a fee for the messages that are being sent through Whatsapp.

This is done through our invoices. So in essence: you pay us, we pay 360Dialog, and they pay META.

The fees can be both fixed and flexible:

  • Fixed fee: this is for the use of your own phone number. Customers with a  Plus package will not have a separate fixed fee as it's part of the package.
  • Flexible fee: this is the fee for the messages sent from the Guest Journey Builder. Here is a difference between "Marketing" and "Utility" messages.
    • Marketing messages are ±€0.13 per message
    • Utility messages are ±€0.04 per message
    • The current fees differentiate per country of recipient, for a full overview check this page.
  • Replies to questions of guests are not counted as initiated messages and are free of charge.