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Can we use text formatting in our whatsapp messages?

Yes you can. These are the options:

WhatsApp allows you to format text inside your messages. You can use these in the guest journey builder, buttons and when chatting with a guest manually.

Bold
To bold your message, place an asterisk on both sides of the text:
*text*

Strikethrough
To strikethrough your message, place a tilde on both sides of the text:
~text~

Monospace
To monospace your message, place three backticks on both sides of the text:
```text```

Bulleted list
To add a bulleted list to your message, place an asterisk or hyphen and a space before each word or sentence:
* text
* text
Or
- text
- text

Numbered list
To add a numbered list to your message, place a number, period, and space before each line of text:
1. text
2. text

Quote
To add a quote to your message, place an angle bracket and space before the text:
> text

Inline code
To add inline code to your message, place a backtick on both sides of the message:
`text`